Five Star Marketing has been delivering a solid platform in UAE to tackle the overpriced Google Ads cost-per-click industry. The demand from advertisers has increased over the past two years by over 37% in Q2 2021 YoY and 15% in Q2 2022. One key factor that has caused a market disruption and done significant damage to businesses’ potential growth and revenues is inflation in Google CPC. Search advertisers find it more difficult to deliver on performance, cost effectiveness, and discover that competitive edge as the consumer conversion path becomes more complex.
With the pandemic, CPC inflation has increased by 470% YoY in Google search, which has negatively impacted many businesses. Accounting services have seen an increase of 29%, legal services have increased by 23%, and shipping and logistics have increased by 30% as more people turn to Google search to find services. It will be expensive and difficult to pinpoint the purpose of a search and the possibility that it will convert. According to FiveStar Marketing, using an AI solution would be the most practical method to address the global internet market’s inflation crisis.
Combining Google’s algorithm and our AI engine, we develop a high performing Google Ads campaign. Optimizing your ad performance with the best performing keywords and targeting the most profitable audience with the most optimum bidding strategy by forecasting search intent. By integrating keyword targeting with numerous factors like age group, gender, geography, device, and audience, our A.I. engine modifies the bids daily to continuously optimize the ad and ensure that the correct message reaches the right audience. By analysing millions of data points, our artificial intelligence automatically recognises high-quality traffic to raise bids on impressions that result in more conversions and lower budget for non-converting keywords